This policy explains how Mayfair Media Group Ltd (“MMG”, “we”, “us”) collects and uses personal data when you visit www.mayfair-mediagroup.com, fill in one of our forms, work with us or hear from us about our services. It also explains the cookies and similar technologies this website uses and the choices you have about them.

Who we are

Mayfair Media Group Ltd is a company registered in England and Wales under company number 16663912. Our registered office is 45 Albemarle Street, Mayfair, London, England, W1S 4JL. We are the data controller for the personal data described in this policy.

If you have a question about this policy or want to use any of your rights, please email hello@mayfair-mediagroup.com.

The personal data we collect

• Details you give us. When you fill in a form on this site we collect what you enter. Depending on the form, that can include your name, work email address, phone number, company, website, location, monthly marketing budget, the services and goals you are interested in, and how you heard about us.

• Campaign information. If you arrive from an advert or a tracked link, our forms record the campaign details attached to that link (known as UTM parameters), so we know which marketing led to your enquiry.

• Usage data. With your consent, we collect information about how you use the site, such as the pages you view, the site you came from, your device and browser, and an approximate location derived from your IP address.

• Company and visitor identification. With your consent, we use Leadinfo and Leadsy to understand which organisations visit our site. Leadinfo matches a visitor’s IP address to publicly available company information. Leadsy attempts to match a visit to business contact details held in its own database.

• Business contact details from other sources. We may collect business contact details, such as your name, job title, employer, work email address and LinkedIn profile, from publicly available sources and business data providers, so that we can contact you about our services.

• Client and supplier records. If you work with us, we keep your contact and billing details and our correspondence with you.

We do not ask for sensitive personal data, such as information about your health or beliefs, and we ask that you do not send it to us.

How we use your data and our lawful bases

• Responding to enquiries, audit requests and proposals. We do this to take steps before entering into a contract with you, or because it is in our legitimate interests to answer people who contact us.

• Delivering our services and managing our accounts. We do this to perform our contract with you and to meet our legal obligations, such as keeping accounting records.

• Sending marketing you have asked for, such as our newsletter. We do this with your consent, which you can withdraw at any time.

• Contacting business people about our services by email or LinkedIn. We do this because it is in our legitimate interests to promote our business to organisations that may benefit from it. You can ask us to stop at any time and we will.

• Analytics, advertising measurement and visitor identification. We only do this with your consent, which we ask for through the cookie banner.

• Keeping the website secure and working. We do this because it is in our legitimate interests to run a reliable website.

Cookies and similar technologies

Cookies are small files that a website stores on your device. Similar technologies, such as pixels and local storage, work in a comparable way. When you first visit this site, a banner asks which types you are happy for us to use. Cookies that are not strictly necessary are only used if you accept them. You can change your mind at any time by selecting Cookie Settings at the bottom of the page.

• Strictly necessary. Our website is hosted by Framer, which stores your cookie choice in your browser so that we can respect it. These do not need consent.

• Analytics. We use Google Analytics 4, loaded through Google Tag Manager, to understand how the site is used. It sets cookies called _ga and _ga_<ID>, which last for up to two years. We also use Framer Analytics, which measures visits in aggregate without cookies.

• Advertising. We use the Meta pixel, which sets a cookie called _fbp lasting around three months, to measure our advertising on Facebook and Instagram and to show our adverts to relevant audiences. When you submit a form, we may share a hashed (scrambled) version of your contact details with Google and Meta so that enquiries can be matched to advertising activity.

• Visitor identification. Leadinfo and Leadsy use cookies and similar identifiers to recognise return visits and to identify the organisation a visitor belongs to.

You can also block or delete cookies in your browser settings, although parts of the site may then not work as intended.

Who we share your data with

We share personal data only with the suppliers who help us run our business, and only as far as they need it to provide their service to us:

• Framer, which hosts this website, processes our form submissions and provides analytics.

• Google, for analytics, tag management and advertising.

• Meta, for advertising.

• Leadinfo and Leadsy, for visitor identification.

• The providers of our email, CRM, sales outreach and accounting software.

• Our professional advisers, and regulators or authorities where the law requires it.

We do not sell your personal data.

International transfers

Some of our suppliers are based outside the UK or store data outside the UK. Where personal data is transferred abroad, we rely on UK adequacy regulations or on appropriate safeguards, such as the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

How long we keep your data

• Enquiries. We keep enquiry details for up to two years after our last contact with you.

• Client and supplier records. We keep these for six years after our relationship ends, to meet tax and legal requirements.

• Business contacts we have approached. We keep these until you ask us to stop, or for up to twelve months after our last contact. If you ask us to stop, we keep the minimum details needed to make sure we do not contact you again.

• Analytics data. This is kept for up to fourteen months.

Your rights

Under UK data protection law you have the right to:

• ask for a copy of the personal data we hold about you;

• ask us to correct data that is inaccurate or incomplete;

• ask us to delete your data, or to restrict how we use it;

• object to our use of your data, including an absolute right to object to direct marketing;

• ask for your data in a portable format; and

• withdraw your consent at any time, where we rely on consent.

To use any of these rights, email hello@mayfair-mediagroup.com. We will respond within one month.

If you are unhappy with how we have handled your data, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint or on 0303 123 1113.

Links to other websites

This site links to other websites, such as podcast platforms and social networks. We are not responsible for how those sites handle your data, so please read their own privacy policies.

Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last changed.