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Predictable Pipeline for B2B & High-Ticket B2C Brands

Paid media, demand generation and creative content built to create sales-ready pipeline, not leads that never close.

Paid media, demand generation and creative content built to create sales-ready pipeline.

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Qualified sales-ready pipeline within 60 days or full refund

Trusted by Industry Leaders

Our Partners

Qualified sales-ready pipeline within 60 days or full refund

The Current Lead Generation Problem.

Most B2B & High-ticket B2C playbooks are built for a world that no longer exists, a world where the seller holds the power and "volume" is king. But while your team obsesses over MQLs, 95% of your market is ignoring you because you aren’t relevant to their current reality.

At MMG, we’ve flipped the script.

We don’t do "B2B-as-usual." We’ve replaced the traditional, friction-filled funnel with our proven unique approach. It’s a data-fueled, omnichannel framework designed to prioritize the buyer’s journey over your internal quotas.

By serving the specific needs of your ICP, wherever they are, we help you build authority with the 95% while capturing the 5% ready to buy today.

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Cookie cutter approach

Traditional lead gen floods your CRM with "enquiries" that have zero intent to buy, forcing you to pay for noise instead of revenue.

Cookie cutter approach

Traditional lead gen floods your CRM with "enquiries" that have zero intent to buy, forcing you to pay for noise instead of revenue.

Disgruntled sales team

When agencies optimize for clicks, your sales team becomes a cleanup crew. They spend their expensive time qualifying bad data instead of closing high-value deals.

Fluffy KPI's

Most agencies hide behind "cost-per-lead" because they can’t face the P&L. If your marketing metrics aren't moving your bottom line, they aren't metrics, they’re excuses.

Disgruntled sales team

When agencies optimize for clicks, your sales team becomes a cleanup crew. They spend their expensive time qualifying bad data instead of closing high-value deals.

Fluffy KPI's

Most agencies hide behind "cost-per-lead" because they can’t face the P&L. If your marketing metrics aren't moving your bottom line, they aren't metrics, they’re excuses.

The Solution: Revenue First Demand

We stopped treating lead generation like a game of "how many" and started treating it like a commercial engine, this changed everything. Our focus is to stop buying engagement and start buying pipeline.

We qualify prospects before your sales team ever touches them, ensuring your most expensive resources are spent closing, not chasing. Success isn't judged by what looks good on a dashboard; it’s judged by what shows up on your P&L.

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Quality over volume

Stop buying "interest", it’s a vanity metric that wastes budget. We design for friction to filter for buyers, not browsers. You’ll get fewer leads, but more revenue.

Sales team efficiency

Stop paying your sales team to filter noise. We move qualification upstream, establishing readiness before a lead ever hits your pipeline. Your team stops chasing and starts closing.

Sales team efficiency

Stop paying your sales team to filter noise. We move qualification upstream, establishing readiness before a lead ever hits your pipeline. Your team stops chasing and starts closing.

Revenue Dashboards

Clicks and CPLs are for agencies that want to hide. We hold every campaign accountable to the P&L. If it doesn’t move the needle, it doesn’t belong in the report.

Quality over volume

Stop buying "interest", it’s a vanity metric that wastes budget. We design for friction to filter for buyers, not browsers. You’ll get fewer leads, but more revenue.

Dashboards tied to revenue

Clicks and CPLs are for agencies that want to hide. We hold every campaign accountable to the P&L. If it doesn’t move the needle, it doesn’t belong in the report.

Performance First Execution

Our Services

Performance marketing shouldn’t feel like guesswork.

We help teams turn it into a predictable growth lever by improving paid campaign efficiency, automating where it makes sense, and applying AI in ways that actually impact results.

The focus is simple: more control, clearer insight, and stronger performance across your marketing spend.

Paid Media & Demand Gen

Content & Creative

CRM Architecture
Paid Social
LinkedIn Ads
GTM Strategy
Content Creation
Paid Media Consulting

CRO Optimisation
Landing Pages
Copywriting
Google Ads
Serverside Tracking
CRM Integration

Case Studies

Results that speak for themselves

View all case studies

View Casestudy

Syncspider (B2B Portal) Case Study

€539K Pipeline from €50K Spend for B2B Portal (SyncSpider)

View Casestudy

Data, Research & Intelligence (NDA) Case Study

From zero to £392K pipeline in four months

View Casestudy

Linea Case Study

+109% increase in sales qualified leads (SQLs) & –47% reduction in cost per SQL (CPSQL).

View Casestudy

Syncspider (B2B Portal) Case Study

€539K Pipeline from €50K Spend for B2B Portal (SyncSpider)

View Casestudy

Data, Research & Intelligence (NDA) Case Study

From zero to £392K pipeline in four months

Case Studies

Results that speak for themselves

View all case studies

View Casestudy

Syncspider (B2B Portal) Case Study

€539K Pipeline from €50K Spend for B2B Portal (SyncSpider)

View Casestudy

Data, Research & Intelligence (NDA) Case Study

From zero to £392K pipeline in four months

View Casestudy

Linea Case Study

+109% increase in sales qualified leads (SQLs) & –47% reduction in cost per SQL (CPSQL).

Testimonials

Client Reviews

Real feedback from clients who trusted us to scale their revenue with our bespoke demand generation and performance marketing strategies.

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David Oak
Head of Growth - Syncspider
"For anyone considering hiring Harry and the team to help them with their go-to-market strategy, stop thinking and get him on board. I have worked with him on multiple projects and each time he has not jsut met but exceeded expectations. He has always come armed with a deep understanding of our challenges, and implemented a success strategy to fix them. Has has a deep knowledge of the B2B marketing world and is constantly staying on top of new best practices."
Andy Dyer
Founder - Epik Group
"I keep going back to this team because they just get it. They’re sharp on the details, think clearly about the problem and solution, and always make things clear with straight-talking, sensible advice that leads to real results."
Rob O’Reilly
Director of Marketing - Linea
“In just over one month, we saw a 56% increase in leads and an 83.9% boost in bookings. Even better — our cost per lead dropped by 31.7%, and our cost per booking was slashed by 42%. The results were fast, measurable, and exceeded expectations.”
James Wakefield
Founder - Taper
"The meticulous approach to auditing our existing infrastructure and crafting a tailored performance marketing strategy was exceptional. Their depth of expertise and strategic insights impressed us to such an extent that we’ve entrusted them with managing another one of our companies. Their ability to seamlessly align marketing strategies with broader business objectives sets them apart."
Robin McGowan
Co-Founder - InStitchu
"The team's unique skillset and strategic thinking fundamentally changed how we managed our SEM and digital strategies for InStitchu. The positive results speak for themselves."
Ish Pillay
Meta - Agency Partner
"The team have been fantastic advocates of all things Meta! Always keen to be at the forefront of innovation and to test the latest and greatest solutions to improve performance for their clients, it has been a pleasure to work with them."
Tom Hart
Head Of Marketing - MiSmile
“The team’s knowledge and expertise were instrumental. They quickly uncovered key efficiencies in our legacy campaigns and delivered stronger performance from day one. Our cost per lead dropped by 27% year-on-year, contributing directly to some of our best lead generation months on record.”
James Kearns
Head Of Business Development - JM Brands
"They led our social strategy and implementation with excellence. They were positive & action-oriented, demonstrating impressive disruptive thinking to move the dial. If you're looking for a digital marketer that can 'think big' while leading the day-to-day operations, look no further."
James Kearns
Head Of Business Development - JM Brands
"They led our social strategy and implementation with excellence. They were positive & action-oriented, demonstrating impressive disruptive thinking to move the dial. If you're looking for a digital marketer that can 'think big' while leading the day-to-day operations, look no further."
Kevin Zhao
Project Director EMEA - Fruition
"Harry and the team worked above and beyond during our partnership. He took the time to understand our industry, product & most importantly, our competition to deliver a competitive strategy, fast tracking our GTM targets."
Maisie Goss
Fractional CMO - BMI
"Harry was a reliable and collaborative partner during a complex period of transition for our paid media function. He brought structure, clear communication, and a proactive approach to optimisation that helped us stabilise and improve performance across channels. His handover was thorough, and he was consistently supportive of both the strategy and the wider team. I’d happily recommend him to any organisation looking for a highly reliable, results-driven paid media specialist."

James Wakefield
Founder - Taper
"The meticulous approach to auditing our existing infrastructure and crafting a tailored performance marketing strategy was exceptional. Their depth of expertise and strategic insights impressed us to such an extent that we’ve entrusted them with managing another one of our companies. Their ability to seamlessly align marketing strategies with broader business objectives sets them apart."
Robin McGowan
Co-Founder - InStitchu
"The team's unique skillset and strategic thinking fundamentally changed how we managed our SEM and digital strategies for InStitchu. The positive results speak for themselves."
Rob O’Reilly
Director of Marketing - Linea
“In just over one month, we saw a 56% increase in leads and an 83.9% boost in bookings. Even better — our cost per lead dropped by 31.7%, and our cost per booking was slashed by 42%. The results were fast, measurable, and exceeded expectations.”
James Kearns
Head Of Business Development - JM Brands
"They led our social strategy and implementation with excellence. They were positive & action-oriented, demonstrating impressive disruptive thinking to move the dial. If you're looking for a digital marketer that can 'think big' while leading the day-to-day operations, look no further."
Tom Hart
Head Of Marketing - MiSmile
“The team’s knowledge and expertise were instrumental. They quickly uncovered key efficiencies in our legacy campaigns and delivered stronger performance from day one. Our cost per lead dropped by 27% year-on-year, contributing directly to some of our best lead generation months on record.”
Ish Pillay
Meta - Agency Partner
"The team have been fantastic advocates of all things Meta! Always keen to be at the forefront of innovation and to test the latest and greatest solutions to improve performance for their clients, it has been a pleasure to work with them."
David Oak
Head of Growth - Syncspider
"For anyone considering hiring Harry and the team to help them with their go-to-market strategy, stop thinking and get him on board. I have worked with him on multiple projects and each time he has not jsut met but exceeded expectations. He has always come armed with a deep understanding of our challenges, and implemented a success strategy to fix them. Has has a deep knowledge of the B2B marketing world and is constantly staying on top of new best practices."
Kevin Zhao
Project Director EMEA - Fruition
"Harry and the team worked above and beyond during our partnership. He took the time to understand our industry, product & most importantly our competition, to deliver a competitive strategy, fast tracking our GTM targets."
Maisie Goss
Fractional CMO - BMI
"Harry was a reliable and collaborative partner during a complex period of transition for our paid media function. He brought structure, clear communication, and a proactive approach to optimisation that helped us stabilise and improve performance across channels. His handover was thorough, and he was consistently supportive of both the strategy and the wider team. I’d happily recommend him to any organisation looking for a highly reliable, results-driven paid media specialist."

£356m+

Revenue Generated for our clients.

£100m+

Ad Spend Managed

40+

Years of combined experience

Podcast

Keep up to date with current performance marketing and demand gen strategies being executed in real time on our current clients.

View all

Episode 015 - 9th Feb 26

B2C Lead Gen: How To Improve Lead Quality and Protect Sales Time

In this episode of Unqualified Leads, we break down why chasing lead volume in B2C often creates more problems than growth.

We dig into how high lead volume quietly destroys sales efficiency, where poor qualification actually happens inside the funnel, and how marketers can take responsibility for protecting sales time rather than overwhelming it.

You’ll learn how to diagnose lead quality issues using real funnel metrics, how to pre qualify leads through creative, forms, and landing pages, and how to design systems that filter intent before leads ever reach sales. We also cover practical tactics like pricing callouts, exclusion based messaging, instant forms, conditional logic, WhatsApp flows, and landing page structure that actually improves close rates.

This episode is for B2C teams who want fewer wasted calls, better conversations, and a funnel that prioritises quality over noise.

Spotify

Apple Music

Episode 015 - 9th Feb 26

B2C Lead Gen: How To Improve Lead Quality and Protect Sales Time

In this episode of Unqualified Leads, we break down why chasing lead volume in B2C often creates more problems than growth.

This episode is for B2C teams who want fewer wasted calls, better conversations, and a funnel that prioritises quality over noise.

Spotify

Apple Music

Episode 015 - 9th Feb 26

B2C Lead Gen: How To Improve Lead Quality and Protect Sales Time

In this episode of Unqualified Leads, we break down why chasing lead volume in B2C often creates more problems than growth.

This episode is for B2C teams who want fewer wasted calls, better conversations, and a funnel that prioritises quality over noise.

Spotify

Apple Music

Your Questions Answered

FAQ's

Find answers to common questions about our services.

Book Your Audit

What services do you provide?

At Mayfair Media Group, we don’t simply generate leads, we build demand engines. From strategy to execution, we deliver qualified pipeline through high-impact campaigns, optimised for revenue, not vanity metrics.

How do we start working with you?

Do you offer different pricing tiers?

Are results guaranteed?

Do you offer standalone paid creative content as a service?

What industries do you work with?

How long before we see results?

How do you qualify leads?

Do you work with CRM systems?

How many clients do you work with at once?

What platforms do you run campaigns on?

Can you work with our internal sales or marketing team?