Predictable Pipeline for B2B & High-Ticket B2C Brands
Predictable Pipeline for B2B & High-Ticket B2C Brands
Predictable Pipeline for B2B & High-Ticket B2C Brands
MMG builds paid media demand systems that increase qualified pipeline, improve acquisition efficiency and turn media spend into measurable growth.
We build paid media demand systems that increase qualified pipeline & improve acquisition efficiency.
Qualified sales-ready pipeline within 60 days or full refund
Trusted by Industry Leaders
Our Partners
Qualified sales-ready pipeline within 60 days or full refund
Qualified sales-ready pipeline within 60 days or full refund
Poor lead quality often starts with who you attract and how you speak to them.
Your campaigns generate volume, reports look positive, but weak lead quality quietly reduces pipeline efficiency and slows revenue growth.
We often see strong channel performance produce weak pipeline when targeting and messaging fail to attract real buying intent.
Your overall lead volume often hides a deeper problem, the wrong people responding for the wrong reasons.
1
Cookie cutter approach
Traditional lead gen floods your CRM with "enquiries" that have zero intent to buy, forcing you to pay for noise instead of revenue.
1
Cookie cutter approach
Traditional lead gen floods your CRM with "enquiries" that have zero intent to buy, forcing you to pay for noise instead of revenue.
2
Disgruntled sales team
When agencies optimize for clicks, your sales team becomes a cleanup crew. They spend their expensive time qualifying bad data instead of closing high-value deals.
3
Fluffy KPI's
Most agencies hide behind "cost-per-lead" because they can’t face the P&L. If your marketing metrics aren't moving your bottom line, they aren't metrics, they’re excuses.
2
Disgruntled sales team
When agencies optimise for clicks, your sales team becomes disgruntled with unqualified leads. They spend their expensive time qualifying bad data instead of closing high-value deals.
3
Fluffy KPI's
Most agencies hide behind "cost-per-lead" because they can’t face the P&L. We ensure your marketing metrics are moving your bottom line. We prefer to be held to revenue contribution.
We improve growth efficiency, where most agencies only improve channel output.
MMG improves your growth efficiency by refining audience quality, creative performance, content messaging strategy, conversion efficiency, and closing sales feedback loops, helping more paid demand convert into qualified pipeline with lower waste and stronger commercial return.
1
Quality over volume
Find the perfect plan tailored to your needs, offering the right balance of features, flexibility, and value to help you achieve your goals effortlessly.
2
Sales team efficiency
Stop paying your sales team to filter noise. We move qualification upstream, establishing readiness before a lead ever hits your pipeline. Your team stops chasing and starts closing.
2
Sales team efficiency
Stop paying your sales team to filter noise. We move qualification upstream, establishing readiness before a lead ever hits your pipeline. Your team stops chasing and starts closing.
3
Measuring What Matters
Clicks and CPLs are for agencies that want to hide. We hold every campaign accountable to the P&L. If it doesn’t move the needle, it doesn’t belong in the report.
1
Quality over volume
Stop buying "interest", it’s a vanity metric that wastes budget. We design for friction to filter for buyers, not browsers. You’ll get fewer leads, but more revenue.
3
Dashboards tied to revenue
Clicks and CPLs are for agencies that want to hide. We hold every campaign accountable to the P&L. If it doesn’t move the needle, it doesn’t belong in the report.
Performance First Execution
Our Services
Performance marketing shouldn’t feel like guesswork.
We help teams turn it into a predictable growth lever by improving paid campaign efficiency, automating where it makes sense, and applying AI in ways that actually impact results.
The focus is simple: more control, clearer insight, and stronger performance across your marketing spend.
CRM Architecture
Paid Social
LinkedIn Ads
GTM Strategy
Content Creation
Paid Media Consulting
CRO Optimisation
Landing Pages
Copywriting
Google Ads
Serverside Tracking
CRM Integration
Case Studies
Case Studies
Our case studies are why we can guarantee performance.
View Casestudy
Syncspider (B2B Portal) Case Study
€539K Pipeline from €50K Spend for B2B Portal (SyncSpider)
View Casestudy
Data, Research & Intelligence Case Study
From zero to £392K pipeline in four months
View Casestudy
Linea Case Study
+109% increase in sales qualified leads (SQLs) & –47% reduction in cost per SQL (CPSQL).
Case Studies
Our case studies are why we can guarantee performance.
View Casestudy
Syncspider (B2B Portal) Case Study
€539K Pipeline from €50K Spend for B2B Portal (SyncSpider)
View Casestudy
Data, Research & Intelligence Case Study
From zero to £392K pipeline in four months
View Casestudy
Linea Case Study
+109% increase in sales qualified leads (SQLs) & –47% reduction in cost per SQL (CPSQL).
Testimonials
Client Reviews
Real feedback from clients who trusted us to scale their revenue with our bespoke demand generation and performance marketing strategies.
David Oak
Head of Growth - Syncspider
"For anyone considering hiring Harry and the team to help them with their go-to-market strategy, stop thinking and get him on board. I have worked with him on multiple projects and each time he has not jsut met but exceeded expectations. He has always come armed with a deep understanding of our challenges, and implemented a success strategy to fix them. Has has a deep knowledge of the B2B marketing world and is constantly staying on top of new best practices."
Andy Dyer
Founder - Epik Group
"I keep going back to this team because they just get it. They’re sharp on the details, think clearly about the problem and solution, and always make things clear with straight-talking, sensible advice that leads to real results."
Rob O’Reilly
Director of Marketing - Linea
“In just over one month, we saw a 56% increase in leads and an 83.9% boost in bookings. Even better — our cost per lead dropped by 31.7%, and our cost per booking was slashed by 42%. The results were fast, measurable, and exceeded expectations.”
James Wakefield
Founder - Taper
"The meticulous approach to auditing our existing infrastructure and crafting a tailored performance marketing strategy was exceptional. Their depth of expertise and strategic insights impressed us to such an extent that we’ve entrusted them with managing another one of our companies. Their ability to seamlessly align marketing strategies with broader business objectives sets them apart."
Robin McGowan
Co-Founder - InStitchu
"The team's unique skillset and strategic thinking fundamentally changed how we managed our SEM and digital strategies for InStitchu. The positive results speak for themselves."
Ish Pillay
Meta - Agency Partner
"The team have been fantastic advocates of all things Meta! Always keen to be at the forefront of innovation and to test the latest and greatest solutions to improve performance for their clients, it has been a pleasure to work with them."
Tom Hart
Head Of Marketing - MiSmile
“The team’s knowledge and expertise were instrumental. They quickly uncovered key efficiencies in our legacy campaigns and delivered stronger performance from day one. Our cost per lead dropped by 27% year-on-year, contributing directly to some of our best lead generation months on record.”
James Kearns
Head Of Business Development - JM Brands
"They led our social strategy and implementation with excellence. They were positive & action-oriented, demonstrating impressive disruptive thinking to move the dial. If you're looking for a digital marketer that can 'think big' while leading the day-to-day operations, look no further."
James Kearns
Head Of Business Development - JM Brands
"They led our social strategy and implementation with excellence. They were positive & action-oriented, demonstrating impressive disruptive thinking to move the dial. If you're looking for a digital marketer that can 'think big' while leading the day-to-day operations, look no further."
Kevin Zhao
Project Director EMEA - Fruition
"Harry and the team worked above and beyond during our partnership. He took the time to understand our industry, product & most importantly, our competition to deliver a competitive strategy, fast tracking our GTM targets."
Maisie Goss
Fractional CMO - BMI
"Harry was a reliable and collaborative partner during a complex period of transition for our paid media function. He brought structure, clear communication, and a proactive approach to optimisation that helped us stabilise and improve performance across channels. His handover was thorough, and he was consistently supportive of both the strategy and the wider team. I’d happily recommend him to any organisation looking for a highly reliable, results-driven paid media specialist."
James Wakefield
Founder - Taper
"The meticulous approach to auditing our existing infrastructure and crafting a tailored performance marketing strategy was exceptional. Their depth of expertise and strategic insights impressed us to such an extent that we’ve entrusted them with managing another one of our companies. Their ability to seamlessly align marketing strategies with broader business objectives sets them apart."
Robin McGowan
Co-Founder - InStitchu
"The team's unique skillset and strategic thinking fundamentally changed how we managed our SEM and digital strategies for InStitchu. The positive results speak for themselves."
Rob O’Reilly
Director of Marketing - Linea
“In just over one month, we saw a 56% increase in leads and an 83.9% boost in bookings. Even better — our cost per lead dropped by 31.7%, and our cost per booking was slashed by 42%. The results were fast, measurable, and exceeded expectations.”
James Kearns
Head Of Business Development - JM Brands
"They led our social strategy and implementation with excellence. They were positive & action-oriented, demonstrating impressive disruptive thinking to move the dial. If you're looking for a digital marketer that can 'think big' while leading the day-to-day operations, look no further."
Tom Hart
Head Of Marketing - MiSmile
“The team’s knowledge and expertise were instrumental. They quickly uncovered key efficiencies in our legacy campaigns and delivered stronger performance from day one. Our cost per lead dropped by 27% year-on-year, contributing directly to some of our best lead generation months on record.”
Ish Pillay
Meta - Agency Partner
"The team have been fantastic advocates of all things Meta! Always keen to be at the forefront of innovation and to test the latest and greatest solutions to improve performance for their clients, it has been a pleasure to work with them."
David Oak
Head of Growth - Syncspider
"For anyone considering hiring Harry and the team to help them with their go-to-market strategy, stop thinking and get him on board. I have worked with him on multiple projects and each time he has not jsut met but exceeded expectations. He has always come armed with a deep understanding of our challenges, and implemented a success strategy to fix them. Has has a deep knowledge of the B2B marketing world and is constantly staying on top of new best practices."
Kevin Zhao
Project Director EMEA - Fruition
"Harry and the team worked above and beyond during our partnership. He took the time to understand our industry, product & most importantly our competition, to deliver a competitive strategy, fast tracking our GTM targets."
Maisie Goss
Fractional CMO - BMI
"Harry was a reliable and collaborative partner during a complex period of transition for our paid media function. He brought structure, clear communication, and a proactive approach to optimisation that helped us stabilise and improve performance across channels. His handover was thorough, and he was consistently supportive of both the strategy and the wider team. I’d happily recommend him to any organisation looking for a highly reliable, results-driven paid media specialist."
£356m+
Revenue Generated for our clients.
£100m+
Ad Spend Managed
40+
Years of combined experience
Podcast
Keep up to date with current performance marketing and demand gen strategies being executed in real time on our current clients.
Episode 014 - 2nd Feb 26
📌 How We Built £400k of Pipeline in 4 Months With No Paid Media History
In this episode of Unqualified Leads, we switch things up and walk through a real client case study: a B2B Company doing £10-20m ARR, operating globally, but with one major catch: they had never run paid media before.
We break down how we approached a zero-history ad account, how we handled multiple products with multiple ICPs across broad geographies, and why we deliberately went broader than we normally would in the early stages to learn what the market responded to.
You will hear the exact plays that moved the needle, including the measurement foundations, how we tracked a large number of conversion actions without losing clarity, and howwebsite conversion campaigns underperformed, while LinkedIn Instant Forms consistently delivered for webinars, gated agendas, and document ads.
We also cover how events fit into the funnel, how employee thought leader content was turned into high-intent SQL demand, and how retargeting with LinkedIn message ads helped book meetings in specific verticals. Finally, we share the simple paid search structure used to capture existing demand/
The result: just under £400,000 in pipeline generated in four months, starting from scratch and on relatively low spend, with a strategy tailored to how this market actually buys.
Episode 014 - 2nd Feb 26
📌 How We Built £400k of Pipeline in 4 Months With No Paid Media History
In this episode of Unqualified Leads, we switch things up and walk through a real client case study: a B2B Company doing £10-20m ARR, operating globally, but with one major catch: they had never run paid media before.
We break down how we approached a zero-history ad account, how we handled multiple products with multiple ICPs across broad geographies, and why we deliberately went broader than we normally would in the early stages to learn what the market responded to.
You will hear the exact plays that moved the needle, including the measurement foundations, how we tracked a large number of conversion actions without losing clarity, and howwebsite conversion campaigns underperformed, while LinkedIn Instant Forms consistently delivered for webinars, gated agendas, and document ads.
We also cover how events fit into the funnel, how employee thought leader content was turned into high-intent SQL demand, and how retargeting with LinkedIn message ads helped book meetings in specific verticals. Finally, we share the simple paid search structure used to capture existing demand/
The result: just under £400,000 in pipeline generated in four months, starting from scratch and on relatively low spend, with a strategy tailored to how this market actually buys.
Episode 014 - 2nd Feb 26
📌 How We Built £400k of Pipeline in 4 Months With No Paid Media History
In this episode of Unqualified Leads, we switch things up and walk through a real client case study: a B2B Company doing £10-20m ARR, operating globally, but with one major catch: they had never run paid media before.
We break down how we approached a zero-history ad account, how we handled multiple products with multiple ICPs across broad geographies, and why we deliberately went broader than we normally would in the early stages to learn what the market responded to.
You will hear the exact plays that moved the needle, including the measurement foundations, how we tracked a large number of conversion actions without losing clarity, and howwebsite conversion campaigns underperformed, while LinkedIn Instant Forms consistently delivered for webinars, gated agendas, and document ads.
We also cover how events fit into the funnel, how employee thought leader content was turned into high-intent SQL demand, and how retargeting with LinkedIn message ads helped book meetings in specific verticals. Finally, we share the simple paid search structure used to capture existing demand/
The result: just under £400,000 in pipeline generated in four months, starting from scratch and on relatively low spend, with a strategy tailored to how this market actually buys.
Your Questions Answered
FAQ's
Find answers to common questions about our services.
What services do you provide?
At Mayfair Media Group, we don’t simply generate leads, we build demand engines. From strategy to execution, we deliver qualified pipeline through high-impact campaigns, optimised for revenue, not vanity metrics.
How do we start working with you?
Do you offer different pricing tiers?
Are results guaranteed?
Do you offer standalone paid creative content as a service?
What industries do you work with?
How long before we see results?
How do you qualify leads?
Do you work with CRM systems?
How many clients do you work with at once?
What platforms do you run campaigns on?
Can you work with our internal sales or marketing team?