Overview

Taper, an emerging SaaS platform operating in a highly specialised market, engaged us to build a performance-led demand engine that could accelerate early-stage growth while working within the financial constraints typical of a pre-Series A business. Our remit spanned both revenue-generation and infrastructure — focusing on rebuilding the CRM environment to enable scale, whilst driving near-term SQL uplift through high-intent paid media.

CRM & Revenue Operations Infrastructure

We completely overhauled the CRM, designing a streamlined pipeline that reflected the true customer journey, removing operational bottlenecks and introducing deal stages that aligned with commercial intent rather than internal admin steps. Once rebuilt, we implemented automations throughout the lifecycle, from lead creation through to opportunity, closed-won and churn, to ensure complete visibility of conversion rates, pipeline velocity and leak points. This transformed Taper’s reporting capability, significantly improved data hygiene, and reduced the amount of manual process required by the commercial team, freeing them to focus on closing revenue.

Demand Capture (Paid Search)

To deliver results in the immediate term, we built a demand-capture strategy focused on high-intent, decision-stage traffic across Paid Search. Given the limited available volume on generic non-brand terms, we supplemented this by deploying targeted competitor campaigns to capture active in-market demand already familiar with the category. Despite restricted budgets, this activity delivered significant commercial impact, increasing Sales Qualified Leads by 39% versus the previous period, purely through the introduction of our Paid Search strategy.

Demand Generation (Paid Social)

In parallel, we developed a longer-term demand generation strategy focused on future pipeline creation. This centred around founder-led content to build credibility and engagement in the category, a refined set of target accounts, and an always-on upper-funnel programme across Meta to capture attention and introduce prospects to the product earlier in the buying cycle. While this phase of work has been fully planned, creative assets produced and campaigns mapped, implementation is currently pending on the client side.