Turn Marketing Into Measurable Revenue
Old lead-gen models don’t work. We help B2B companies design modern demand engines that build brand, capture intent, and create pipeline that actually closes.
The Marketing & Demand Framework
The Marketing & Demand Framework
QuantumIQ Acquisition Engine
We’re not claiming physics, but borrowing from the principles of quantum thinking:
Parallel processing: Instead of linear “leads → nurture → sales,” QuantumIQ ingests multiple signals (intent, firmographic, behavioural, psychographic) at once and prioritises the best-fit accounts in real time.
Precision at scale: Like quantum models, it narrows infinite possibilities into the highest-probability outcomes (opportunities with the best chance of closing).
Continuous optimisation: Each cycle feeds back into the system, learning and recalibrating for greater efficiency.
Non-linear influence: B2B buying is messy, not a straight line. QuantumIQ reflects this by orchestrating multi-touch, multi-channel engagement in parallel, not sequence.
Demand Strategy & Transformation
Where are we going?
Diagnose your current funnel and budget allocation
Build a roadmap to move from MQLs to revenue-driven demand
Develop ABM and go-to-market strategies
Map the real buyer journey with customer insights
1
Demand Strategy & Transformation
Where are we going?
Diagnose your current funnel and budget allocation
Build a roadmap to move from MQLs to revenue-driven demand
Develop ABM and go-to-market strategies
Map the real buyer journey with customer insights
1
Paid Media & Acquisition
How do we capture demand?
Run multi-channel demand campaigns (LinkedIn, Google, YouTube, Meta, CTV)
Design high-impact ABM activation programs
Orchestrate campaigns from strategy → launch → scale
Continuously optimize spend to drive pipeline efficiency
2
Paid Media & Acquisition
How do we capture demand?
Run multi-channel demand campaigns (LinkedIn, Google, YouTube, Meta, CTV)
Design high-impact ABM activation programs
Orchestrate campaigns from strategy → launch → scale
Continuously optimize spend to drive pipeline efficiency
2
Technology & Data Enablement
How do we track what matters?
CRM + marketing automation integrations (HubSpot, Salesforce, etc.)
Conversions API, attribution, and revenue tracking setup
Marketing operations governance + data hygiene
Real-time dashboards that measure pipeline and revenue impact
3
Technology & Data Enablement
How do we track what matters?
CRM + marketing automation integrations (HubSpot, Salesforce, etc.)
Conversions API, attribution, and revenue tracking setup
Marketing operations governance + data hygiene
Real-time dashboards that measure pipeline and revenue impact
3
Measurement & Growth
How do we scale what works?
Pipeline contribution and ROI analysis
Optimize CAC, LTV, and win rates
Reallocate budget to the highest-performing plays
Quarterly growth experiments to unlock new revenue channels
4
Measurement & Growth
How do we scale what works?
Pipeline contribution and ROI analysis
Optimize CAC, LTV, and win rates
Reallocate budget to the highest-performing plays
Quarterly growth experiments to unlock new revenue channels
4
Advantage
Why MMG?
Most agencies optimise for clicks and leads. We build demand generation engines that optimise for revenue, aligning every KPI with your bottom line.
1
Pipeline Contribution
1
Pipeline Contribution
1
Pipeline Contribution
2
Cost Per Demo
2
Cost Per Demo
2
Cost Per Demo
3
Cost Per Qualified Opportunity
3
Cost Per Qualified Opportunity
3
Cost Per Qualified Opportunity
4
Customer Acquisition Cost
4
Customer Acquisition Cost
4
Customer Acquisition Cost
If it doesn’t move pipeline or revenue, we don’t do it.
The Marketing & Demand Framework
The Marketing & Demand Framework
How Businesses Buy Has Changed Forever.
B2B Buying Has Transformed. Has Your Strategy?
Pre-Internet Era
Buying behaviour: Relationship-driven, vendor-led.
Buyers relied heavily on sales reps for information.
Trade shows, cold calls, print ads, and referrals were the main channels.
Procurement was often about trusted suppliers rather than exploring options.
Buying committees were small, often just procurement + a department head.
Vendor differentiation came from personal relationships and brand reputation.
1980s–mid 1990s
Pre-Internet Era
Buying behaviour: Relationship-driven, vendor-led.
Buyers relied heavily on sales reps for information.
Trade shows, cold calls, print ads, and referrals were the main channels.
Procurement was often about trusted suppliers rather than exploring options.
Buying committees were small, often just procurement + a department head.
Vendor differentiation came from personal relationships and brand reputation.
1980s–mid 1990s
Information Era
Buying behaviour: Research-led, catalogue-driven.
Rise of the corporate website and online product catalogues.
Buyers gained more self-service access to information (PDFs, case studies, product specs).
Email became a primary outreach tool (start of inbound/outbound marketing).
Vendor lock-in began to weaken because buyers could compare options more easily.
Procurement processes became more formalised: RFPs, tenders, and vendor lists grew in importance.
Mid 1990s–2007
Information Era
Buying behaviour: Research-led, catalogue-driven.
Rise of the corporate website and online product catalogues.
Buyers gained more self-service access to information (PDFs, case studies, product specs).
Email became a primary outreach tool (start of inbound/outbound marketing).
Vendor lock-in began to weaken because buyers could compare options more easily.
Procurement processes became more formalised: RFPs, tenders, and vendor lists grew in importance.
Mid 1990s–2007
Social & Content Era
Buying behaviour: Buyer-led, inbound-driven.
Explosion of social media (LinkedIn, Twitter, blogs, YouTube) as research channels.
Rise of content marketing → buyers expected whitepapers, webinars, and thought leadership.
Buyers started engaging sales late in the process (after 60–70% of research was done).
Buying committees expanded (6–8 stakeholders on average).
Shift from “vendor tells me” → to “I educate myself.”
2008-2015
Social & Content Era
Buying behaviour: Buyer-led, inbound-driven.
Explosion of social media (LinkedIn, Twitter, blogs, YouTube) as research channels.
Rise of content marketing → buyers expected whitepapers, webinars, and thought leadership.
Buyers started engaging sales late in the process (after 60–70% of research was done).
Buying committees expanded (6–8 stakeholders on average).
Shift from “vendor tells me” → to “I educate myself.”
2008-2015
Digital Transformation Era
Buying behaviour: Data-driven, multi-channel.
Buyers wanted seamless digital journeys (from website to demo to onboarding).
ABM (Account-Based Marketing) emerged as a key B2B strategy.
SaaS subscriptions & cloud adoption changed procurement → easier adoption, faster churn.
More use of review sites (G2, Capterra, TrustRadius) in buying decisions.
Procurement teams demanded ROI proof, case studies, and peer validation.
2016-2019
Digital Transformation Era
Buying behaviour: Data-driven, multi-channel.
Buyers wanted seamless digital journeys (from website to demo to onboarding).
ABM (Account-Based Marketing) emerged as a key B2B strategy.
SaaS subscriptions & cloud adoption changed procurement → easier adoption, faster churn.
More use of review sites (G2, Capterra, TrustRadius) in buying decisions.
Procurement teams demanded ROI proof, case studies, and peer validation.
2016-2019
The Post-COVID Era
Buying behaviour: Remote, collaborative, risk-averse.
Remote buying committees → longer sales cycles and more digital touchpoints.
Buyers expected digital-first experiences (virtual demos, free trials, on-demand content).
Economic uncertainty made consensus building harder → more no-decisions.
Vendor credibility came from thought leadership, reviews, and customer advocacy.
Dark social (Slack groups, WhatsApp, private communities) influenced decision-making more than vendor marketing.
2020-2023
The Post-COVID Era
Buying behaviour: Remote, collaborative, risk-averse.
Remote buying committees → longer sales cycles and more digital touchpoints.
Buyers expected digital-first experiences (virtual demos, free trials, on-demand content).
Economic uncertainty made consensus building harder → more no-decisions.
Vendor credibility came from thought leadership, reviews, and customer advocacy.
Dark social (Slack groups, WhatsApp, private communities) influenced decision-making more than vendor marketing.
2020-2023
AI-Driven Era
Buying behaviour: Autonomous, trust-based, efficiency-focused.
Buyers expect personalised, predictive journeys powered by AI.
Vendor differentiation comes from community, credibility, and problem-solving speed.
Buying committees are more complex (10+ stakeholders), but AI tools influence shortlisting.
Peer networks, niche communities, and dark social dominate awareness.
Procurement is increasingly self-serve + AI-assisted, with humans joining late for validation.
Trust, speed, and proof (social proof, case studies, reviews, benchmarks) are the key buying factors.
>2024
AI-Driven Era
Buying behaviour: Autonomous, trust-based, efficiency-focused.
Buyers expect personalised, predictive journeys powered by AI.
Vendor differentiation comes from community, credibility, and problem-solving speed.
Buying committees are more complex (10+ stakeholders), but AI tools influence shortlisting.
Peer networks, niche communities, and dark social dominate awareness.
Procurement is increasingly self-serve + AI-assisted, with humans joining late for validation.
Trust, speed, and proof (social proof, case studies, reviews, benchmarks) are the key buying factors.
>2024