Tactical Gap Analysis. Find the revenue your current strategy is burning in 72 hours.
Most agencies give you a "plan" (a list of things to spend money on). We give you an audit (a list of places you are losing money). We analyse your CRM, deal flow, and ad spend to answer three questions:
Is your strategy aligned with intent over volume, ensuring ad spend is strictly allocated to audiences that match your actual revenue-generating ICP?
Is your current strategy paying a 'Friction Tax' on every lead? We find the leaks in your logic, your data, and your delivery that are quietly talking your best prospects out of buying from you.
Where is your content is failing to provide the specific, situation-led knowledge that 95% of successful buyers demand?
£0
Cost
£0
Cost
72 Hours
Turnaround
72 Hours
Turnaround
Requirement
Read-only access to CRM & Ad Accounts
Unfair Advantage
Unfair Advantage
Data
CRM Analysis
1
What it is?
1. Lead Quality vs. Sales Friction: We analyze the conversion rate of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) to see if the agency is flooding the sales team with low-intent prospects. 2. Attribution to Actual Revenue: We look at "Closed-Won" data to identify which specific channels are driving customers with the highest Lifetime Value (LTV), rather than just the lowest Cost Per Lead (CPL). 3. The Velocity Gap: We measure the "Time-to-Close" across different sources to find where leads are stalling in the funnel, identifying the "Friction Tax" on your sales cycle.
1
What it is?
1. Lead Quality vs. Sales Friction: We analyze the conversion rate of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) to see if the agency is flooding the sales team with low-intent prospects. 2. Attribution to Actual Revenue: We look at "Closed-Won" data to identify which specific channels are driving customers with the highest Lifetime Value (LTV), rather than just the lowest Cost Per Lead (CPL). 3. The Velocity Gap: We measure the "Time-to-Close" across different sources to find where leads are stalling in the funnel, identifying the "Friction Tax" on your sales cycle.
1
What it is?
1. Lead Quality vs. Sales Friction: We analyze the conversion rate of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) to see if the agency is flooding the sales team with low-intent prospects. 2. Attribution to Actual Revenue: We look at "Closed-Won" data to identify which specific channels are driving customers with the highest Lifetime Value (LTV), rather than just the lowest Cost Per Lead (CPL). 3. The Velocity Gap: We measure the "Time-to-Close" across different sources to find where leads are stalling in the funnel, identifying the "Friction Tax" on your sales cycle.
2
The Insight
The False Economy: High MQL volume is often a "tax" on your sales team, forcing them to burn expensive hours on low-intent leads that rarely convert to SQLs. The Profitability Paradox: Low Cost-Per-Lead (CPL) channels often attract low-margin "zombie" customers, while "expensive" leads frequently yield the highest Lifetime Value (LTV) and ROI. The Velocity Leak: Stalls in your "Time-to-Close" reveal hidden friction points and trust gaps that act as a silent tax, allowing competitors to poach your best prospects during the delay.
2
The Insight
The False Economy: High MQL volume is often a "tax" on your sales team, forcing them to burn expensive hours on low-intent leads that rarely convert to SQLs. The Profitability Paradox: Low Cost-Per-Lead (CPL) channels often attract low-margin "zombie" customers, while "expensive" leads frequently yield the highest Lifetime Value (LTV) and ROI. The Velocity Leak: Stalls in your "Time-to-Close" reveal hidden friction points and trust gaps that act as a silent tax, allowing competitors to poach your best prospects during the delay.
2
The Insight
The False Economy: High MQL volume is often a "tax" on your sales team, forcing them to burn expensive hours on low-intent leads that rarely convert to SQLs. The Profitability Paradox: Low Cost-Per-Lead (CPL) channels often attract low-margin "zombie" customers, while "expensive" leads frequently yield the highest Lifetime Value (LTV) and ROI. The Velocity Leak: Stalls in your "Time-to-Close" reveal hidden friction points and trust gaps that act as a silent tax, allowing competitors to poach your best prospects during the delay.
Unfair Advantage
Unfair Advantage
Psychology
Buyer Journey & Content Audit
1
What it is?
The Silent Shortlist: We map the 80% of the journey that happens in private to identify where high-intent buyers are disqualifying you before they ever reach out. The Trust Decay: we scan your digital touchpoints for "synthetic friction"—generic, AI-generated content that makes your high-ticket brand look like a low-value commodity. The 72-Hour Roadmap: We synthesize these findings into a "Stop-Loss" list, reallocating burned capital into high-velocity segments that actually move the needle.
1
What it is?
The Silent Shortlist: We map the 80% of the journey that happens in private to identify where high-intent buyers are disqualifying you before they ever reach out. The Trust Decay: we scan your digital touchpoints for "synthetic friction"—generic, AI-generated content that makes your high-ticket brand look like a low-value commodity. The 72-Hour Roadmap: We synthesize these findings into a "Stop-Loss" list, reallocating burned capital into high-velocity segments that actually move the needle.
1
What it is?
The Silent Shortlist: We map the 80% of the journey that happens in private to identify where high-intent buyers are disqualifying you before they ever reach out. The Trust Decay: we scan your digital touchpoints for "synthetic friction"—generic, AI-generated content that makes your high-ticket brand look like a low-value commodity. The 72-Hour Roadmap: We synthesize these findings into a "Stop-Loss" list, reallocating burned capital into high-velocity segments that actually move the needle.
2
The Insight
The Content-Intent Mismatch: Your current assets often focus on "features" while buyers are searching for "situational proof," causing 95% of high-intent prospects to disqualify you during their silent research phase. The Authority Gap: High-ticket buyers are retreating from "AI-generated slop" toward human-verified trust signals; if your funnel feels automated, you are actively eroding the premium perception required to justify your price. The Hand-off Friction: Significant revenue is lost at the "technical seam" where marketing ends and sales begins, creating a Friction Tax that slows down deal velocity and increases lead abandonment.
2
The Insight
The Content-Intent Mismatch: Your current assets often focus on "features" while buyers are searching for "situational proof," causing 95% of high-intent prospects to disqualify you during their silent research phase. The Authority Gap: High-ticket buyers are retreating from "AI-generated slop" toward human-verified trust signals; if your funnel feels automated, you are actively eroding the premium perception required to justify your price. The Hand-off Friction: Significant revenue is lost at the "technical seam" where marketing ends and sales begins, creating a Friction Tax that slows down deal velocity and increases lead abandonment.
2
The Insight
The Content-Intent Mismatch: Your current assets often focus on "features" while buyers are searching for "situational proof," causing 95% of high-intent prospects to disqualify you during their silent research phase. The Authority Gap: High-ticket buyers are retreating from "AI-generated slop" toward human-verified trust signals; if your funnel feels automated, you are actively eroding the premium perception required to justify your price. The Hand-off Friction: Significant revenue is lost at the "technical seam" where marketing ends and sales begins, creating a Friction Tax that slows down deal velocity and increases lead abandonment.
Unfair Advantage
Unfair Advantage
Execution
Media Spend Efficiency
1
What it is?
The 3 Core Insights The Velocity Multiplier: Fixing the "Friction Tax" identified in the audit can increase revenue output by 15–29% without needing to increase your total media spend. The Opportunity Cost of Stagnation: Continuing with the current strategy is your most expensive option, as you are effectively subsidizing your competitors' "silent" research phases. The High-Signal Advantage: Replacing "automated noise" with human-verified authority signals creates a defensive moat that justifies your premium price and lowers long-term CAC.
1
What it is?
The 3 Core Insights The Velocity Multiplier: Fixing the "Friction Tax" identified in the audit can increase revenue output by 15–29% without needing to increase your total media spend. The Opportunity Cost of Stagnation: Continuing with the current strategy is your most expensive option, as you are effectively subsidizing your competitors' "silent" research phases. The High-Signal Advantage: Replacing "automated noise" with human-verified authority signals creates a defensive moat that justifies your premium price and lowers long-term CAC.
1
What it is?
The 3 Core Insights The Velocity Multiplier: Fixing the "Friction Tax" identified in the audit can increase revenue output by 15–29% without needing to increase your total media spend. The Opportunity Cost of Stagnation: Continuing with the current strategy is your most expensive option, as you are effectively subsidizing your competitors' "silent" research phases. The High-Signal Advantage: Replacing "automated noise" with human-verified authority signals creates a defensive moat that justifies your premium price and lowers long-term CAC.
2
The Insight
The Stop-Loss Mandate: An immediate directive to kill "zombie" campaigns that generate volume but zero contribution to actual revenue. The Intent-First Pivot: A precise plan to reallocate recovered capital into the "High-Velocity" segments that match your actual revenue-generating ICP. The 90-Day Execution Blueprint: A prioritized checklist of technical and creative fixes required to capture the leads currently "ghosting" your funnel.
2
The Insight
The Stop-Loss Mandate: An immediate directive to kill "zombie" campaigns that generate volume but zero contribution to actual revenue. The Intent-First Pivot: A precise plan to reallocate recovered capital into the "High-Velocity" segments that match your actual revenue-generating ICP. The 90-Day Execution Blueprint: A prioritized checklist of technical and creative fixes required to capture the leads currently "ghosting" your funnel.
2
The Insight
The Stop-Loss Mandate: An immediate directive to kill "zombie" campaigns that generate volume but zero contribution to actual revenue. The Intent-First Pivot: A precise plan to reallocate recovered capital into the "High-Velocity" segments that match your actual revenue-generating ICP. The 90-Day Execution Blueprint: A prioritized checklist of technical and creative fixes required to capture the leads currently "ghosting" your funnel.