Everyone’s obsessed with SEO. Rankings, keywords, impressions. But here’s the uncomfortable truth: Google rankings ≠ AI citations. You can rank #1 on Google all day long… and still lose the conversation when a buyer asks ChatGPT “What’s the best [your category]?” LLM's are the new front door, and if you’re not cited, you don’t exist. So how do you adapt? Here’s a four-part process that actually works.